
Marketing Consulting
Marketing that works - and works for your team.
From big-picture strategy to day-to-day execution, Willy T Media helps departments and organizations improve their marketing approach with clarity and purpose. With over a decade in higher ed marketing, I know what it takes to engage your audience and empower your staff.
Consulting Services Include:
- Brand messaging & voice refinement
- Content strategy & campaign planning
- Student engagement & outreach frameworks
- Organizational audits & workflow mapping
- Assessment, metrics, and data storytelling
- Hiring support & creative team structure
Let’s identify what’s working, what’s not, and what’s next.
Executive Coaching & Leadership Support
Helping creative leaders grow their teams, confidence, and impact.
Creative leadership is more than task lists and deadlines — it’s mentoring people, making space for innovation, and balancing vision with execution. I offer one-on-one or small-group coaching to help directors, managers, and coordinators lead with intention.
Executive Coaching May Include:
- Guided leadership discussions tied to your department’s goals
- Personalized support for new or emerging supervisors
- Creative team development and communication coaching
- Structured reflection sessions to spark growth and alignment
- Integrated strategy & team support for short-term or ongoing needs
Coaching isn’t about having all the answers. It’s about asking better questions and growing from the inside out.
Testimonials
"Will’s mentorship and coaching has been valuable beyond words. He pairs his incredible expertise with an innate ability to ask the right questions and dig into the challenges that I face daily. I always look forward to our time together, knowing that I’ll leave our sessions with actionable steps to improve in the efficiency and effectiveness of my work!
Will takes so much pride in making our time valuable for ME - I can’t recommend him enough."
— Anthony C. - Assistant Director of Brand Experience - Wake Forest University Campus Rec
Executive Coaching Client
"Over the past few months, I’ve had the pleasure of working closely with Will while our team has been navigating a vacancy. Brought on as a consultant to support larger projects, Will quickly became an invaluable asset. Whether it's working with our student team, managing photography, creating graphics, or enhancing our social media presence—he’s stepped up and delivered on every front.
His work has elevated the visual quality of our materials and strengthened our brand. His work is truly outstanding, and his versatility and dedication have made a significant impact on our team. I’m excited to continue to grow and learn from Willy T!"
— Sophie R. - Associate Director of Programs - UNC Charlotte University Recreation
Let's Build What's Next - Together
Every department is different. That’s why I take the time to listen, learn, and customize each engagement based on your goals and team dynamic. If you’re ready to bring clarity to your marketing or support to your leadership — let’s connect.